Cookie Policy

Introduction

This Cookie Policy explains how Pale Traverse ("we," "our," or "us") uses cookies and similar technologies on our website pale-traverse.com. This policy should be read alongside our Privacy Policy and Terms of Service.

By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or stop using our website.

What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

How Cookies Work

Cookies contain information that is transferred to your device's hard drive. They help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve your browsing experience
• Provide personalised content and services
• Measure the effectiveness of our website

Session vs Persistent Cookies

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Remain on your device until they expire or are manually deleted

First-Party vs Third-Party Cookies

• First-Party Cookies: Set directly by our website
• Third-Party Cookies: Set by external services we use on our website

How We Use Cookies

We use cookies for several purposes to enhance your experience on our website:

Essential Website Functionality

• Enabling core website features and navigation
• Remembering your cookie preferences
• Maintaining security and preventing fraud
• Processing form submissions and enquiries

User Experience Enhancement

• Remembering your language and location preferences
• Storing information about your visit to improve performance
• Customising content based on your interests
• Providing personalised recruitment recommendations

Analytics and Performance

• Understanding how visitors interact with our website
• Measuring website performance and identifying issues
• Analysing traffic patterns and user behaviour
• Improving our services based on usage data

Marketing and Advertising

• Delivering relevant advertisements
• Measuring the effectiveness of marketing campaigns
• Retargeting visitors with relevant content
• Tracking conversion rates and lead generation

Types of Cookies We Use

We categorise cookies into three main types based on their purpose and your ability to control them:

Necessary Cookies

These cookies are essential for our website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Why These Cookies Are Necessary

• Enable secure communication between your browser and our servers
• Remember your cookie consent choices
• Prevent security vulnerabilities and protect against attacks
• Ensure proper functioning of forms and interactive features
• Maintain website performance and stability

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's functionality and user experience.

Information Collected

• Pages visited and time spent on each page
• How you arrived at our website (referral source)
• Device and browser information
• Geographic location (country/city level)
• Clicks, scrolling behaviour, and form interactions

Benefits of Analytics Cookies

• Improve website navigation and user experience
• Identify and fix technical issues
• Understand which content is most valuable to visitors
• Optimise our recruitment services
• Make data-driven decisions about website improvements

Privacy Note: All analytics data is collected anonymously and cannot be used to identify individual users.

Marketing Cookies

Marketing cookies are used to track visitors across websites with the intention of displaying advertisements that are relevant and engaging to individual users.

How Marketing Cookies Work

• Track which pages you visit on our website
• Remember your interests and preferences
• Show you relevant job opportunities and services
• Measure the effectiveness of our advertising campaigns
• Prevent you from seeing the same advertisement repeatedly

Types of Marketing Activities

• Retargeting: Show relevant ads to visitors who have previously visited our website
• Interest-Based Advertising: Display ads based on your professional interests
• Campaign Measurement: Track conversions and campaign performance
• Audience Development: Build custom audiences for recruitment marketing

Opt-Out: You can opt out of marketing cookies at any time through our cookie preference centre or your browser settings.

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and provide better services to our users.

Third-Party Services We Use

Social Media Platforms

• LinkedIn: Professional networking and recruitment advertising
• Twitter: Social media integration and content sharing
• Facebook: Social advertising and audience insights

Analytics and Performance

• Google Analytics: Website traffic analysis and user behaviour tracking
• Hotjar: User experience analytics and heatmap generation
• Cloudflare: Content delivery and security services

Marketing and Advertising

• Google Ads: Pay-per-click advertising and conversion tracking
• Microsoft Advertising: Search engine marketing
• Job Board Pixels: Recruitment platform integration

Third-Party Privacy Policies

Each third-party service has its own privacy policy and cookie practices. We recommend reviewing these policies:

• Google Privacy Policy
• LinkedIn Privacy Policy
• Facebook Privacy Policy
• Hotjar Privacy Policy

Managing Third-Party Cookies

You can manage third-party cookies through:

• Our cookie preference centre on this website
• Your browser's privacy settings
• Opt-out tools provided by advertising networks
• Industry opt-out pages like Your Online Choices

Managing Your Cookies

You have several options for managing and controlling cookies on our website:

Cookie Preference Centre

You can manage your cookie preferences at any time using our cookie preference centre:

What You Can Control

• Analytics Cookies: Accept or decline website analytics tracking
• Marketing Cookies: Accept or decline advertising and marketing cookies
• Individual Services: Control specific third-party services
• Future Consent: Change your preferences at any time

Impact of Disabling Cookies

Disabling Analytics Cookies

• Website will still function normally
• We won't be able to improve user experience based on usage data
• Performance monitoring will be limited

Disabling Marketing Cookies

• Website functionality remains unaffected
• Advertisements will be less relevant to your interests
• Retargeting campaigns will not reach you
• Marketing effectiveness measurement will be reduced

Disabling All Cookies

• Some website features may not work correctly
• Forms may not submit properly
• You may need to re-enter preferences on each visit
• Security features may be compromised

Browser Settings

You can also control cookies through your web browser settings. Here's how to manage cookies in popular browsers:

Google Chrome

1. Click the three dots menu → Settings
2. Go to Privacy and security → Cookies and other site data
3. Choose your preferred cookie settings
4. Add pale-traverse.com to exceptions if needed

Mozilla Firefox

1. Click the menu button → Settings
2. Select Privacy & Security
3. Under Cookies and Site Data, choose your preferences
4. Use "Manage Data" to control specific sites

Safari

1. Go to Safari → Preferences
2. Click the Privacy tab
3. Choose how to handle cookies and tracking
4. Use "Manage Website Data" for specific controls

Microsoft Edge

1. Click the three dots menu → Settings
2. Go to Cookies and site permissions
3. Click "Cookies and site data"
4. Configure your cookie preferences

Mobile Browsers

For mobile browsers, cookie settings are usually found in:

• Settings → Privacy or Security
• Menu → Settings → Site settings
• Browser-specific privacy controls

Note: The exact steps may vary depending on your browser version. Consult your browser's help documentation for detailed instructions.

Cookie Consent

How We Obtain Consent

When you first visit our website, you'll see a cookie banner explaining our use of cookies. You can:

• Accept All: Consent to all cookies including analytics and marketing
• Necessary Only: Accept only essential cookies required for website functionality
• Customise: Choose which types of cookies to accept or decline

Ongoing Consent Management

• Your choices are remembered for future visits
• You can change your preferences at any time
• We may ask for renewed consent if we make significant changes
• Consent is automatically requested for new cookie types

Withdrawal of Consent

You can withdraw your consent at any time by:

• Using our cookie preference centre
• Clearing your browser cookies
• Adjusting your browser settings
• Contacting us directly

Legal Basis for Cookie Use

• Necessary Cookies: Legitimate interest for website operation
• Analytics Cookies: Your explicit consent
• Marketing Cookies: Your explicit consent

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in:

• Our use of cookies and tracking technologies
• Legal requirements and regulations
• Third-party services and integrations
• Best practices and industry standards

How We Notify You of Changes

When we make significant changes to this policy, we will:

• Update the "Last updated" date at the top of this page
• Display a notice on our website
• Email registered users about important changes
• Request renewed consent where required by law

Review Frequency

We recommend reviewing this Cookie Policy periodically to stay informed about our practices. Significant changes will always be prominently communicated to ensure transparency.

Contact Information

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Cookie-Specific Enquiries

For questions specifically about cookies and tracking:

• Subject Line: Cookie Policy Enquiry
• Information to Include: Specific cookie or service in question
• Response Time: We aim to respond within 5 business days

Technical Support

If you're experiencing technical issues with cookie settings or our preference centre, please include:

• Your browser type and version
• Operating system
• Description of the issue
• Steps you've already tried